Tag Archives: Customer
Today I am honoured to host a guest post by Dr. Graham Hill, Partner, Optima Partners and Associate, DesignThinkers. Take it away Graham! Too many customer experiences (CEx) are created just for the benefit of companies. Customer are either a target or an afterthought. Many customer experience practitioners don’t see the 900lb Gorilla in the [...] Continue reading
Whilst looking at what SAS is doing in the social with their new social analysis product, I was thinking of what we are actually trying to achieve and what we really want to know. We can do great brand monitoring using products such as Radi… Continue reading
I’m currently reading through Paul Greenberg’s book CRM at the Speed of Light, 4th edition and I keep running into snippets and soundbites that make me think. Below is one of them that I tweeted out.
“it is the experience that binds the … Continue reading